Through incredible passion, sheer tenacity, and a bootstrap mentality, we’ve built etailz into a top online retailer. A decade after our founding, our team remains energized by the hard-working, curious, spirited culture we’ve nurtured since day one. We’ve raised the bar for online retail, and we have no intention of slowing down.


kids delighted with gifts


from etailz’s annual holiday charity

etailz is a place where ideas are celebrated, employees are valued, and there is always something new and exciting to learn.

etailz is creative, supportive, engaging, empowering, and challenging. What more can you ask for in a workplace?



cases created with Amazon

The etailz partnership

The lifeblood of etailz is our partners. We collaborate and
innovate as a devoted team — all while having a bit of fun.


Our is mission is to be a brand’s ultimate online growth partner. We empower brands to achieve their online retail goals through innovative, proprietary technology, tailored strategies and mutually beneficial partnerships.

We are partner obsessed

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We are insights driven

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We are simple in our approach

– our leadership principles –

We innovate on behalf of our partners

– our leadership principles –

We deliver results for our partners

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We are owners

– our leadership principles –


Kunal Chopra

Chief Executive Officer

As CEO of etailz, Kunal manages the company’s strategic direction. Kunal brings over 15 years of executive experience with industry-leading companies, including Microsoft, Amazon, and Groupon, where he managed P&L, built teams, improved processes, and launched numerous global products and services. Kunal is passionate about the intersection of retail and technology, and brings that rigor daily to etailz.

Mitchell Bailey

Senior Vice President of Business Development

Mitchell has played a significant role in etailz’s development throughout his time with the company. Skilled in his ability to adapt, lead, and efficiently execute, Mitchell helps lead etailz into the future. Through varying roles at etailz over the years, he has gleaned a wealth of knowledge regarding the company and the ecommerce industry.

Brock Kowalchuk

Senior Vice President of Finance

Brock provides financial thought leadership to etailz, drawing on his background in Funding, Trading, and Strategy at Goldman Sachs to spur meaningful improvements across the company. Brock’s non-traditional finance background of aerospace engineering and data science equips him with a unique lens from which to question the status quo and drive financial performance.


In 2016, etailz was acquired by Trans World Entertainment, a specialty retailer of entertainment and popular culture products, best known for its FYE retail storefronts. Together, FYE and etailz have developed a powerful omnichannel approach to protecting, positioning, and promoting brands across all channels.