Welcome to Master The Marketplace
Master the Marketplace delves into the inner workings of all things ecommerce, from deep dives into major online marketplaces like Amazon and Walmart to best practices for online brand protection, supply chain optimization, digital marketing and more. Master the Marketplace is hosted by Kunal Chopra, CEO of etailz, a leading tech platform that empowers brands to grow every aspect of their online business. Each episode, Kunal will be joined by established industry experts to discuss critical topics for a successful online business.
EPISODE 5: TRENDING TOPICS
The Coronavirus’s Impact on Commerce
In this special episode, Kunal meets with Denise Abraham and Jed Nelsen to discuss how the coronavirus outbreak is impacting brands and sellers around the world. As of February 25th, there are confirmed cases in 19 countries. Factories in China have slowed production and transportation has been heavily restricted. As production and shipping delays persist into March, small and large brands alike face cascading threats to inventory levels and financial stability. Denise Abraham is an experienced supply chain professional and has worked in over 30 countries, with over 120 visits to China. Jed Nelsen leads etailz’s compliance department and specializes in risk mitigation.
The Amazon Jungle: Operations & Marketing on Amazon
In retrospect, Amazon.com was aptly named; it’s a jungle for brands planning their entrance to the online marketplace. Keri Rhodes, etailz’s Director of Marketing, joins Kunal to help brands navigate the complicated Amazon landscape. Their discussion explores Amazon’s fulfillment models, including FBA, MFN, and SFP, and the requirements of each. They also review the various on- and off-platform marketing strategies brands can use to support their Amazon sales.
Protecting Your Brand Online: Counterfeits, Pricing, & Rogue Sellers
Amazon is under increased scrutiny from the media and the government as counterfeit products threaten market integrity and consumer safety. Kelsey Gruis, General Manager of etailz Agency & Subscriptions, joins Kunal Chopra to discuss what brands can do to protect themselves and their customers from external threats. Key topics include the importance of consistency, why pricing matters, how to combat counterfeits, and how Amazon has responded to calls for improved brand protection tools.
Expanding to New Domestic and International Marketplaces
Kelly Leary, Director of Global Supply Chain at etailz, shares his experience and advice for expanding to new marketplaces domestically and internationally. Together with Kunal Chopra, Leary discusses key considerations for entering international marketplaces, including pricing, brand protection, and fulfillment services. They also explore the need for marketplace diversification, as well as how to determine which markets and marketplaces offer the greatest opportunity for brands.
Which Amazon Business Model Is Right For You? First-Party vs Third-Party
Mitchell Bailey, COO of etailz, joins Kunal Chopra to discuss selling on Amazon through first-party (Amazon Retail/Vendor Central) vs third-party (Seller Central). They’ll explore the pros and cons of each model, including pricing structures, available services, growth potential, Amazon’s efforts to guide brands to 1P or 3P based on their size, and how to determine which model will best serve your business based on goals and needs.