Welcome to Master The Marketplace
Master the Marketplace delves into the inner workings of all things ecommerce, from deep dives into major online marketplaces like Amazon and Walmart to best practices for online brand protection, supply chain optimization, digital marketing and more. Master the Marketplace is hosted by Kunal Chopra, CEO of etailz, a leading tech platform that empowers brands to grow every aspect of their online business. Each episode, Kunal will be joined by established industry experts to discuss critical topics for a successful online business.
Expanding to New Domestic and International Marketplaces
Kelly Leary, Director of Global Supply Chain at etailz, shares his experience and advice for expanding to new marketplaces domestically and internationally. Together with Kunal Chopra, Leary discusses key considerations for entering international marketplaces, including pricing, brand protection, and fulfillment services. They also explore the need for marketplace diversification, as well as how to determine which markets and marketplaces offer the greatest opportunity for brands.
Which Amazon Business Model Is Right For You? First-Party vs Third-Party
Mitchell Bailey, COO of etailz, joins Kunal Chopra to discuss selling on Amazon through first-party (Amazon Retail/Vendor Central) vs third-party (Seller Central). They’ll explore the pros and cons of each model, including pricing structures, available services, growth potential, Amazon’s efforts to guide brands to 1P or 3P based on their size, and how to determine which model will best serve your business based on goals and needs.